I’m not going to pretend I know everything there is to know about ‘branding yourself’ but I will tell you the most important thing I’ve learned so far. Deciding on and sticking to an easy name for your blog or brand is the most important thing you can do. I have no experience or qualifications in marketing and this website is probably the nearest I’ll ever come to having to ‘brand’ anything but when I put ‘Paparali’ into a Google search, the first thing that appears is this blog. My Twitter account, my Instagram account and my photo website (alimccann.com) also appear on the first page of the search results. When you Google my name, you get similar results although they’re spread out a bit more over the first few pages.
This blog is not exactly where I want it to be and I have a long way to go to get it to a steady readership but the name ‘Paparali’ is on everything I own from my Instagram account to Twitter to Pinterest and I think that’s a pretty good place to start.
Do you have any branding tips?