= A creepy doll – 2011
A black and white TV star – 2012
Jane from Twilight – 2013
It’s that time of year again! I love love love Halloween. Whats not to love? Lots of sweets and treats and an excuse to dress up and wear what you want without worrying about how crazy you look. I don’t really understand store bought costumes. I think they usually look great and if you can buy something, wear it as it is and be satisfied with it then good for you but I prefer to make my costume and if it doesn’t involve something a bit crazy in the make-up department I’m a little disappointed.
While I decide what to dress up as this year I thought I’d share some of my costumes from the last few years. I better get my thinking cap on.
What are you dressing up as this Halloween?
I’m not going to pretend I know everything there is to know about ‘branding yourself’ but I will tell you the most important thing I’ve learned so far. Deciding on and sticking to an easy name for your blog or brand is the most important thing you can do. I have no experience or qualifications in marketing and this website is probably the nearest I’ll ever come to having to ‘brand’ anything but when I put ‘Paparali’ into a Google search, the first thing that appears is this blog. My Twitter account, my Instagram account and my photo website (alimccann.com) also appear on the first page of the search results. When you Google my name, you get similar results although they’re spread out a bit more over the first few pages.
This blog is not exactly where I want it to be and I have a long way to go to get it to a steady readership but the name ‘Paparali’ is on everything I own from my Instagram account to Twitter to Pinterest and I think that’s a pretty good place to start.
Do you have any branding tips?
I’m thinking of starting a kind of mini-series of posts about things I find that are interesting or make me smile or when I’ve grabbed a great bargain, etc. I had to think twice about this because I don’t want it to come across like you need to be spending money and buying new things in order to be happy or fulfilled. We can very easily become obsessed with money and I’ll put my hands up and say, because I don’t earn money all year round, it can affect my mood at the times of the year when I struggle financially. That being said, the purchases I share here won’t very often be the kind that break the bank. Some of the things will be old treasures resurrected and some will cost nothing at all. So here goes….
Look what I found this week…..
1. A mason jar glass with a handle for €4.50. It’s a little steep for one glass but I have been looking for one for quite a while and although I could buy 1 online easily, it wouldn’t be worth paying the postage and packaging. “Did my diet coke taste better out of it?” you ask. Obviously!
2. Thickers. And lots of them. Up to this point, I’ve found 1 shop in Ireland so far that sells Thickers, so if I want to buy them I have to order them online from the UK or the US. I don’t think I’ve ever found them for less than €5 and then I have to pay postage and packaging on top of that. On Friday I was walking through an Irish bargain shop called Mr. Price (I suppose you could kind of compare it to a B&M or Wilkinson’s in the UK or a really tiny, not nearly as awesome Target in the US) and what did I see right there in the arts and craft aisle – Thickers!!!! On top of that, they were only €1.49 each. They had 10 different types and needless to say I bought them all…twice!
Did you find anything great this week?